Market Research Analysts and Marketing Specialists in Hawaii
May 2025 wages · tax year 2026
You keep
$46,829
after federal, FICA and Hawaii tax
Tax takes
$12,561
21.1% of the whole
Worth, in national money
$43,117
Hawaii costs more than average
On that salary you would be around the 25th percentile for this work in Hawaii — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$59,390
Kept after tax
$46,829
Worth in national money
$43,117
State rank
49
of 51 states
What this pays, and what it is worth
- Pay for this job is on the low side in Hawaii. The middle earner gets $59,390. That is 49 of 51 states, and about 24.59% under the national figure. Whether that matters depends on what things cost here.
- Against other work in Hawaii, this sits in the middle: 248 of 437 occupations with published pay. Solidly ordinary for the state, which is not the same as ordinary nationally.
- The wage here flatters the reality. From $59,390 the take-home is $46,829. But Hawaii costs more than the national average, so that money behaves more like $43,117 would elsewhere. Worth knowing before comparing offers across states. The average is higher, $64,720, because the best-paid pull it up.
- For market research analysts and marketing specialists, Hawaii sits in the lower band at $59,390, ranking 49 of 51 and trailing the national median by about 24.59%. Nominal rankings routinely invert once tax and regional price level are applied, so this position should not be read as the conclusion.
- Market research analysts and marketing specialists ranks 248 of 437 occupations in Hawaii by median pay, in the middle bands. Within-state and national positions are separate measurements and a job commonly sits in different quartiles on each.
- Retained pay after federal, FICA and Hawaii income tax is $46,829 for market research analysts and marketing specialists, from $59,390. The state's price level exceeds the national average, so the price-adjusted equivalent is $43,117. ⚠️ This is purchasing power and not a wage; cross-state offer comparisons that stop at the nominal figure systematically overvalue high-cost states. The mean of $64,720 sits above the median, the right skew typical of wage data.
Compare this career across states
Choose your filing status and local taxes, compare pay, and keep a shortlist.Compare wage and personal-pay outcomes by state, with selected resident local taxes and saved career choices.
Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $29,120 |
|---|---|
| Half earn under | $59,390 |
| Top tenth earn over | $104,610 |
| This salary | $59,390 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Hawaii | $46,829 |
|---|---|
| Take-home in Texas | $49,900 |
| Once local prices are leveledBEA price parity | +$8,233 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $55,569 |
|---|---|
| You could take a cut of | −$9,957 |
| Prices in Texas | 97 vs 109 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Half the people doing this work in Hawaii earn less than $59,390. The published range is $29,120 up to $104,610, so an individual figure can sit a long way from the middle in either direction.
- That $46,829 take-home in Hawaii comes from $59,390. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 248 of 437.
- The wage data and the price data come from different years. That is how each is published. The price adjustment behind $43,117 uses one figure for the whole of Hawaii. A city and a rural county there can differ by more than two states do. Out of 437 occupations the state publishes, this one sits at 248.
- Reported values are medians; for market research analysts and marketing specialists in Hawaii the tenth-to-ninetieth percentile band is $29,120 to $104,610. Neither the median nor the band is an offer rate, and neither accounts for hours, shift differentials or overtime.
- Retained pay of $46,829, from $59,390, assumes a single Hawaii filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 248 of 437 locally, and the state ranks 49 of 51 for it.
- Wage and price series carry different reference periods, each published on its own schedule. The real-terms figure of $43,117, worked from $59,390, deflates by a statewide parity that conceals substantial intra-state variation, concentrated in housing — so it supports comparison between states rather than the pricing of a move to a particular Hawaii address, on work sitting at 248 of 437 locally.
Questions people ask
Is this the average pay for the job?
It is the midpoint, not the average. The average here is $64,720, dragged up by high earners; the middle figure describes a typical worker better.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $29,120, the highest tenth $104,610, and what separates them is experience, employer and what exactly the role does.
Does a bigger number here mean I am better off?
The number and the value are different things. Hawaii costs more than the national average, so this take-home stretches like $43,117 rather than its face figure.
Where does the difference between the wage and my paycheck go?
Four deductions, stacked. The federal layer and the two payroll taxes apply wherever you work; Hawaii then takes its own share, leaving $46,829.
Can I compare this job across every state?
All 51 jurisdictions report this work, which makes the ranking a like-for-like one.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Hawaii is $64,720. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($29,120) and the ninetieth ($104,610) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
How does the state price level affect real compensation?
Hawaii's regional price parity sits above the national average, so nominal wages overstate purchasing power. Deflating take-home by the state price level gives $43,117 in national-average terms. ⚠️ RPPs are an all-items index; housing parities vary far more widely than the headline figure.
What accounts for the gap between gross wage and take-home here?
Take-home of $46,829 reflects federal income tax, OASDI, Medicare and Hawaii income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.