Everyday purchases, fully priced
The true cost of everything.
A price tag leaves things out. See the income behind it, the sales tax at checkout, and the costs that keep coming after you buy. Pick a purchase and make the numbers yours.
Explore the gross income behind a price, purchase taxes, and the ownership costs that apply. Each breakdown shows its inputs, sources, and your own numbers.
New here? See how the costs fit together

91 purchases
Air conditionerWhat does an air conditioner really cost you?How much does an air conditioner really cost?
Baby clothesDo you pay sales tax on baby clothes?Is there sales tax on baby clothes?
Baby formulaDo you pay sales tax on baby formula?Is baby formula taxed?
Back-to-school clothesWhat does it really cost to get the kids ready for school?What does kitting out a child for school really cost?
Bar drinkWhat does a drink at the bar actually cost you?How much does a bar drink really cost?
BicycleWhat does a bike really cost you?How much does a bicycle really cost?
Birthday cakeDo you pay sales tax on a birthday cake?Is a birthday cake taxed as groceries or as a meal?
BooksDo you pay sales tax on books?Is there sales tax on books?
Bottled juiceIs juice taxed like groceries or like soda?Is bottled juice taxed as groceries or as a soft drink?
Bottled waterDo you pay sales tax on bottled water?Is bottled water taxed?
Bread and bakeryDo you pay sales tax on bread?Is bread taxed as groceries?
Camping gearWhat does camping gear really cost you?How much does camping gear really cost?
CandyIs candy taxed like groceries, or not?Is candy taxed differently from other groceries?
Cannabis (legal states)How much does buying legal cannabis really cost, tax included?How much does a cannabis purchase really cost, tax included?
Car insuranceWhat does car insurance actually cost you, once you count the taxes?What does car insurance really cost you in earned income?
Car payment or leaseWhat does your car payment really cost once you add everything else?How much does your car payment really cost, once you add everything else?
Car purchaseWhat does buying a car actually cost you, all in?How much does a car really cost?
ChildcareWhat does childcare really cost, once you count the income behind it?What does childcare really cost in gross salary?
Cigarettes or vapeHow much does a pack of cigarettes really cost, once tax is added in?How much does a pack really cost, tax included?
Cinema ticketWhat does a night at the cinema really cost?What does a trip to the cinema really cost?
ClothingDo you pay sales tax on clothes?Is there sales tax on clothes?
Coffee beansIs coffee taxed differently at home than at a coffee shop?Is coffee taxed differently at home than at a coffee shop?
Coffee habitWhat's your coffee habit actually costing you?How much does a coffee habit really cost?
Concert ticketWhat does a concert ticket really cost, once fees and tax are added?How much does a concert ticket really cost, fees and tax included?
CookwareWhat does cookware really cost you?How much does cookware really cost?
CostumeDo you pay sales tax on a Halloween costume?Is there sales tax on a Halloween costume?
Deli sandwichIs a deli sandwich taxed like food or like a meal out?Is a deli sandwich taxed as food or as a meal?
Domestic flightHow much does a plane ticket really cost with tax?How much does a plane ticket really cost, once federal tax is added?
Dry cleaningDo you pay sales tax on dry cleaning?Is dry cleaning taxed?
Energy drinksAre energy drinks taxed like other drinks?Are energy drinks taxed differently from other drinks?
Espresso machineWhat does an espresso machine really cost you?How much does an espresso machine really cost?
Fast food mealWhat does a fast food meal really cost you?How much does a fast food meal really cost?
First aid suppliesDo you pay sales tax on bandages and first aid supplies?Are bandages and first aid supplies taxed?
Food deliveryWhat does food delivery actually cost once every fee is added up?How much does food delivery actually cost once every fee is counted?
Frozen mealsIs a frozen ready meal taxed like groceries?Is a frozen ready meal taxed as groceries?
FuneralWhat does a funeral really cost, once you count the income behind it?How much does a funeral really cost, once you add the income tax behind it?
FurnitureWhat does furniture really cost you?How much does furniture really cost?
Games consoleWhat does a games console really cost you?How much does a games console really cost?
Gas fill-upHow much does filling up really cost, once tax is counted in?How much does a fill-up really cost, once you add the income tax behind it?
Gift cardDo you pay sales tax on a gift card?Is there sales tax on a gift card?
Grocery deliveryDo you pay tax on the delivery fee if the food is untaxed?Is the delivery fee on groceries taxed, even when the groceries are not?
Gym membershipWhat does a gym membership really cost, tax included?How much does a gym membership really cost, tax included?
HaircutWhat do haircuts really add up to over a year?What does a haircut really cost across a year?
Health insurance premiumHow much do you actually have to earn to cover health insurance?How much income does it really take to cover health insurance?
Home purchaseWhat does buying a home really cost, once you count tax and years of owning it?How much does a home really cost, once you add the income tax, the tax stack, and a decade-plus of ownership behind it?
Hotel stayHow much does a hotel stay really cost once the extra taxes are added?How much does a hotel stay really cost, occupancy tax included?
Internet serviceWhat does internet service really cost, once you count the income behind it?How much does internet service really cost, once you add the income tax behind it?
JewelryWhat does jewelry really cost you?How much does jewelry really cost?
Laptop or phone purchaseWhat does a new laptop or phone really cost you?How much does a new laptop or phone really cost?
Lawn mowerWhat does a lawn mower really cost you?How much does a lawn mower really cost?
LuggageWhat does luggage really cost you?How much does luggage really cost?
Major applianceWhat does a big appliance really cost you?How much does a major appliance really cost?
MattressWhat does a mattress really cost you?How much does a mattress really cost?
Meal kitIs a meal kit taxed like groceries or like a takeaway?Is a meal kit taxed as groceries or as a takeaway?
Office chairWhat does an office chair really cost you?How much does an office chair really cost?
Over-the-counter medicineDo you pay sales tax on medicine from the shelf?Is there sales tax on over-the-counter medicine?
Pet annual costWhat does a pet really cost you in a year, tax and income included?How much does a pet really cost, once you add the tax on top of your income?
Pet foodDo you pay tax on pet food?Is pet food taxed like groceries?
Phone planHow much does your phone plan really cost, once you count tax and the income behind it?How much does your phone plan really cost, once you add the tax stack and the income tax behind it?
Pizza deliveryWhat does a delivered pizza really cost you?What does a delivered pizza really cost?
Power toolsWhat do power tools really cost you?How much do power tools really cost?
Prescription refillDo you pay sales tax on prescription medicine?Is there sales tax on prescription medication?
RentHow much do you actually have to earn just to cover rent?How much income does it really take to cover rent?
Rental carWhat does renting a car really cost once tax is added?What does a rental car really cost after tax?
Restaurant dinnerWhat does dinner out actually cost you?How much does a restaurant dinner really cost?
Rideshare tripHow much does a rideshare trip really cost, once tax is figured in?How much does a rideshare trip really cost, once you add the income tax behind it?
Running shoesDo you pay sales tax on sneakers?Is there sales tax on running shoes?
School suppliesDo you pay sales tax on school supplies?What do school supplies really cost once tax is counted?
School uniformDo you pay sales tax on school uniforms?Is there sales tax on school uniforms?
Snack foodAre snacks taxed like groceries, or like sweets?Are snacks taxed like groceries or like candy?
Sofa bedWhat does a sofa bed really cost you?How much does a sofa bed really cost?
Soft drinksAre soft drinks taxed differently from the rest of your groceries?Are soft drinks taxed differently from other groceries?
Storage unitDo you pay sales tax on a storage unit?Is a storage unit taxed?
Streaming bundleHow much does streaming really cost, once tax is added in?How much does streaming really cost, tax included?
Student loan paymentHow much must you earn to make your student loan payment?What does a student loan payment really cost in pre-tax income?
SuitDo you pay sales tax on a suit?Is there sales tax on a suit?
SunscreenIs sunscreen taxed like makeup or like medicine?Is sunscreen taxed as a cosmetic or as medicine?
SwimwearDo you pay sales tax on a swimsuit?Is swimwear taxed as clothing or as sports equipment?
Theme park dayWhat does a day at a theme park really cost?What does a theme park day really cost after tax?
TiresWhat does a set of tires really cost you?How much does a set of tires really cost?
ToiletriesDo you pay sales tax on shampoo and toothpaste?Is there sales tax on shampoo and toiletries?
Used car from a private sellerDo you pay sales tax buying a car from a private seller?Do you pay sales tax on a used car bought privately?
UtilitiesWhat do your utility bills really cost, once you count the income behind them?What do utilities really cost once you count the income behind them?
Vacuum cleanerWhat does a vacuum cleaner really cost you?How much does a vacuum cleaner really cost?
Vet visitDo you pay sales tax on a vet bill?Is a vet bill taxed?
Vitamins and supplementsDo you pay sales tax on vitamins?Are vitamins and supplements taxed?
WeddingWhat does a wedding really cost you, all in?How much does a wedding really cost?
Weekly groceriesWhat do your groceries really cost, once you count the taxes on your paycheck?How much do groceries really cost, after tax and after-tax income?
Winter coatDo you pay sales tax on a winter coat?Is there sales tax on a winter coat?
Winter tiresWhat do winter tires really cost you?How much do winter tires really cost?
Work uniformDo you pay sales tax on work clothes?Is there sales tax on work clothes and uniforms?