The price isn’t what it costs you
$500 doesn’t
cost you $500.
You had to earn the money first.
See what you actually keep, what purchases require you to earn, and how far your salary goes where you live.

Your true-cost receipt
Air conditioner
A $500 purchase in Texas
Air conditioner. One purchase. Estimated gross earnings needed: $769.
- Sticker price
- $500
- Sales tax (8.25%)
- + $41
- Income and payroll tax to earn it
- + $228
That’s 54% more than the price tag.
Receipt amounts are rounded to the nearest dollar. The full breakdown shows cents and lets you change the purchase price.
Sales tax uses the rules for Harris County (Houston). Your local rate may differ. City income tax is excluded.
- Compare against investing it for how many years?
- 8
- We use the normal sales tax rate.
- The electricity to run it is left out. Over the life of the unit that usually costs more than the unit did.
- Sales tax applies at the standard rate.
- Electricity to run it is excluded and typically exceeds the purchase price over the unit's life.
- General sales tax taxability of ordinary tangible goods — no state-level exemption identified as of 2026-07-01
Swipe or drag, then choose an item. Use the arrow keys to switch purchases.
What do I actually keep?
Paycheck Calculator
See your take-home pay after federal, state and payroll taxes.
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Compare Places
See how far your salary goes in any state, and what it would take to match your lifestyle elsewhere.
Compare statesWhat does something
really cost?
True Cost Calculator
See the full cost of common purchases including taxes, fees, ownership costs and the income required to afford them.
Explore purchasesMore ways to use your numbers
Go from a quick answer to the detail behind it.

Explore pay by job
Compare what occupations pay across states and see what you keep.

Calculate sales tax
Check the tax on a purchase using state and local rates.

Compare two states
Put taxes, cost of living and buying power side by side.

Explore the source data
Inspect and download the figures behind the calculators.
How “real cost” works
Select a layer to see how it shapes your number.
Start with your income and location. Your tax brackets determine what each extra dollar is worth.
Every number has a receipt.
Our calculations use primary sources, show assumptions,
and include the date for every number.
- Primary sources wherever available
- Sources and dates on the detailed pages
- Clear assumptions and confidence levels
- Your saved data stays on your device
- Free to use. No sign-up.
Popular true-cost breakdowns
See the salary behind common purchases. Examples: $75,000 income, Texas, single.
See how your money compares
Explore cost of living, taxes and overall buying power across all 50 states.
True Cost of Living Index
(average state = 100)
States with more buying power
… and less buying power
Index of three example households · higher means more buying power →Latest research
Clear explanations of how taxes, prices and the economy affect what you really pay.

The multiplier nobody quotes
Why the income behind a purchase is more than the price on its tag.
Read article →
The geography of a purchase
A real-world look at taxes, prices and buying power across the U.S.
Read article →
What ownership actually costs
The costs after the purchase — insurance, maintenance and what it really takes to own it.
Read article →Every purchase and comparison
Each purchase is priced with the sales tax, fees and income it takes in every state.
All 91 purchases
- Air conditioner
- Baby clothes
- Baby formula
- Back-to-school clothes
- Bar drink
- Bicycle
- Birthday cake
- Books
- Bottled juice
- Bottled water
- Bread and bakery
- Camping gear
- Candy
- Cannabis (legal states)
- Car insurance
- Car payment or lease
- Car purchase
- Childcare
- Cigarettes or vape
- Cinema ticket
- Clothing
- Coffee beans
- Coffee habit
- Concert ticket
- Cookware
- Costume
- Deli sandwich
- Domestic flight
- Dry cleaning
- Energy drinks
- Espresso machine
- Fast food meal
- First aid supplies
- Food delivery
- Frozen meals
- Funeral
- Furniture
- Games console
- Gas fill-up
- Gift card
- Grocery delivery
- Gym membership
- Haircut
- Health insurance premium
- Home purchase
- Hotel stay
- Internet service
- Jewelry
- Laptop or phone purchase
- Lawn mower
- Luggage
- Major appliance
- Mattress
- Meal kit
- Office chair
- Over-the-counter medicine
- Pet annual cost
- Pet food
- Phone plan
- Pizza delivery
- Power tools
- Prescription refill
- Rent
- Rental car
- Restaurant dinner
- Rideshare trip
- Running shoes
- School supplies
- School uniform
- Snack food
- Sofa bed
- Soft drinks
- Storage unit
- Streaming bundle
- Student loan payment
- Suit
- Sunscreen
- Swimwear
- Theme park day
- Tires
- Toiletries
- Used car from a private seller
- Utilities
- Vacuum cleaner
- Vet visit
- Vitamins and supplements
- Wedding
- Weekly groceries
- Winter coat
- Winter tires
- Work uniform
All 22 state comparisons
- California vs Texas
- New York vs Florida
- Washington vs Oregon
- Massachusetts vs New Hampshire
- California vs Nevada
- California vs Washington
- California vs Arizona
- New York vs New Jersey
- New York vs Connecticut
- New York vs Texas
- Illinois vs Indiana
- Illinois vs Florida
- Illinois vs Texas
- New Jersey vs Pennsylvania
- Maryland vs Virginia
- Virginia vs District of Columbia
- Colorado vs Texas
- Georgia vs Florida
- Minnesota vs Wisconsin
- Michigan vs Ohio
- Tennessee vs Kentucky
- Oregon vs Idaho
Car
House
Restaurant dinner
Childcare
Phone plan
Coffee habit