Market Research Analysts and Marketing Specialists in Ohio
May 2025 wages · tax year 2026
You keep
$58,752
after federal, FICA and Ohio tax
Tax takes
$14,038
19.3% of the whole
Worth, in national money
$63,992
Ohio costs less than average
On that salary you would be around the 25th percentile for this work in Ohio — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$72,790
Kept after tax
$58,752
Worth in national money
$63,992
State rank
20
of 51 states
What this pays, and what it is worth
- Neither high nor low. Ohio is 20 of 51 states for this job, with a middle wage of $72,790. What that is worth is the question the rest of this page answers.
- Middle of the local pack. Of 494 occupations Ohio reports figures for, this is number 159.
- Ohio is cheaper than average, and that shows up here. From $72,790 the take-home is $58,752; adjusted for what things actually cost, it goes as far as $63,992 would nationally. The average comes to $78,560, above the middle, thanks to the top of the range.
- Ohio ranks 20 of 51 for market research analysts and marketing specialists at $72,790. The nominal figure is unremarkable; the adjusted figures are where the state's actual position for this occupation is determined.
- In Ohio's occupational distribution, market research analysts and marketing specialists sits at 159 of 494 — neither quartile. This local position is what a resident compares against, and it is determined by the state's own labor market rather than by national patterns for this occupation.
- Post-tax income for market research analysts and marketing specialists in Ohio, on $72,790, is $58,752 — equivalent to $63,992 once regional price parity is applied. ⚠️ The adjustment uses a statewide index that describes no particular address; within-state price variation, concentrated in housing, routinely exceeds the difference between two states. At $78,560 the mean overshoots the median — the usual right-skewed shape.
Compare this career across states
Choose your filing status and local taxes, compare pay, and keep a shortlist.Compare wage and personal-pay outcomes by state, with selected resident local taxes and saved career choices.
Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $39,860 |
|---|---|
| Half earn under | $72,790 |
| Top tenth earn over | $129,270 |
| This salary | $72,790 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Ohio | $58,752 |
|---|---|
| Take-home in Texas | $60,038 |
| Once local prices are leveledBEA price parity | −$2,209 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $70,963 |
|---|---|
| Raise you would need | +$3,051 |
| Prices in Texas | 97 vs 92 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Treat $72,790 as a midpoint for Ohio, not a promise. The tenth percentile is $39,860 and the ninetieth is $129,270 — a wide band, and where you land in it depends on far more than the state.
- One filer, no dependants, no pension contributions — that is the household behind Ohio's $58,752, worked from $72,790. That is on purpose. It lets states be compared with each other, not with each other's family circumstances. Local city taxes are left out. Locally this work ranks 159 of 494.
- Two cautions on $63,992, the adjusted value of that $72,790 median. It levels out prices with a single number for all of Ohio. No actual address matches that. The wage figures and price figures are also from different years. Each is published on its own timetable. This work sits at 159 of 494 locally.
- The Ohio median of $72,790 describes the midpoint of a distribution spanning $39,860 to $129,270. Because that spread is typically larger than the interstate spread, a state median is a weak predictor for any individual worker in this occupation.
- The Ohio take-home of $58,752, on $72,790 for work ranking 159 of 494 locally, models the simplest household deliberately: holding it constant is what makes the interstate comparison meaningful. It also means the absolute figure overstates liability for most real filers, and municipal income taxes are outside the model entirely. The occupation ranks 159 of 494 in the state.
- This $63,992 adjusted figure, worked from $72,790, rests on a state-level price parity averaging over within-state dispersion larger than much of the between-state dispersion. Wage and price vintages differ by publication schedule. The result is directionally sound and not address-specific, for work at 159 of 494 in the state. The occupation ranks 159 of 494 locally.
Questions people ask
Is this the average pay for the job?
It is the midpoint, not the average. The average here is $78,560, dragged up by high earners; the middle figure describes a typical worker better.
Why is the pay range for this job so wide?
The label is broader than the work. From $39,860 at the bottom tenth to $129,270 at the top, the same title covers roles that share little beyond a name.
What does this pay actually buy where I live?
Further than the number implies. Ohio is cheaper than the national average, so this take-home behaves like $63,992 in national terms.
Where does the difference between the wage and my paycheck go?
Into four separate taxes, not one. Federal income tax, Social Security and Medicare apply everywhere, and Ohio adds its own income tax on top — which is why $58,752 of this wage survives to your account.
Can I compare this job across every state?
This occupation is published everywhere — all 51 of them — so comparing states measures real differences rather than gaps in the data.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Ohio is $78,560. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($39,860) and the ninetieth ($129,270) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Ohio's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $63,992 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $58,752 reflects federal income tax, OASDI, Medicare and Ohio income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.