Marketing Managers in West Virginia
May 2025 wages · tax year 2026
You keep
$74,667
after federal, FICA and West Virginia tax
Tax takes
$24,083
24.4% of the whole
Worth, in national money
$83,174
West Virginia costs less than average
On that salary you would be around the 25th percentile for this work in West Virginia — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$98,750
Kept after tax
$74,667
Worth in national money
$83,174
State rank
48
of 48 states
What this pays, and what it is worth
- Pay for marketing managers is on the low side in West Virginia. The middle earner gets $98,750. That is 48 of 48 states, and about 40.79% under the national figure. Whether that matters depends on what things cost here.
- Locally, this pays well. Among 473 occupations West Virginia reports, marketing managers comes in at 31 — comfortably in the upper quarter.
- Here is where West Virginia does better than its wage suggests. From a median of $98,750 you keep $74,667, and because things cost less here than the national average, that behaves like $83,174 would elsewhere. The average is higher, $121,140, because the best-paid pull it up.
- For marketing managers, West Virginia sits in the lower band at $98,750, ranking 48 of 48 and trailing the national median by about 40.79%. Nominal rankings routinely invert once tax and regional price level are applied, so this position should not be read as the conclusion.
- Marketing managers ranks 31 of 473 occupations by median in West Virginia, in the top quartile. Within-state position is largely independent of national position, so this holds regardless of how the state compares to others for the same work.
- After federal, FICA and West Virginia income tax, retained pay for marketing managers on $98,750 is $74,667. Deflating by the state's price level — below the national average — gives $83,174 in national-average terms. ⚠️ That figure is purchasing power, not a wage, and nobody is paid it; it is what the take-home buys. The mean of $121,140 sits above the median, the right skew typical of wage data.
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Pay band: Marketing Managers
The state median for this job
| Lowest tenth earn under | $70,970 |
|---|---|
| Half earn under | $98,750 |
| Top tenth earn over | $194,200 |
| This salary | $98,750 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in West Virginia | $74,667 |
|---|---|
| Take-home in Texas | $78,301 |
| Once local prices are leveledBEA price parity | −$2,597 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $93,585 |
|---|---|
| Raise you would need | +$3,587 |
| Prices in Texas | 97 vs 90 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of marketing managers in West Virginia earn under $98,750 and half over. The published range runs $70,970 at the tenth percentile to $194,200 at the ninetieth. Experience and employer move an individual a long way inside that.
- In West Virginia the take-home figure of $74,667, from $98,750, assumes one filer, no dependants, and nothing paid into a pension before tax. Each of those lowers the bill, so treat it as the plain case. City and school-district income taxes are not included either, and in a few states those are real money. It ranks 31 of 473 occupations here.
- The wage data and the price data come from different years. That is how each is published. The price adjustment behind $83,174 uses one figure for the whole of West Virginia. A city and a rural county there can differ by more than two states do. Out of 473 occupations the state publishes, this one sits at 31.
- Figures are distribution medians for marketing managers in West Virginia, not entry or offer rates. The published band runs $70,970 to $194,200; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- Take-home for West Virginia is computed for a single filer taking the standard deduction with no dependants and no pre-tax contributions, giving $74,667 from $98,750. Each omitted item reduces taxable income, so the figure is a lower bound on retained pay for this household shape. Municipal and school-district income taxes are excluded, which understates the burden materially in Ohio, Pennsylvania and Maryland. The occupation ranks 31 of 473 locally.
- Wage and price series carry different reference periods, each published on its own schedule. The real-terms figure of $83,174, worked from $98,750, deflates by a statewide parity that conceals substantial intra-state variation, concentrated in housing — so it supports comparison between states rather than the pricing of a move to a particular West Virginia address, on work sitting at 31 of 473 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $121,140, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
The label is broader than the work. From $70,970 at the bottom tenth to $194,200 at the top, the same title covers roles that share little beyond a name.
What does this pay actually buy where I live?
Further than the number implies. West Virginia is cheaper than the national average, so this take-home behaves like $83,174 in national terms.
Where does the difference between the wage and my paycheck go?
Three of them are federal and one is not. After income tax, Social Security, Medicare and West Virginia's own levy, $74,667 remains.
Why is this job missing from some states?
The survey withholds small samples rather than publish an unreliable number. Pay appears for 48 states here, and a missing state means too few reports, not no jobs.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in West Virginia is $121,140. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($70,970) and the ninetieth ($194,200) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
West Virginia's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $83,174 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $74,667 reflects federal income tax, OASDI, Medicare and West Virginia income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Why does this occupation lack published estimates in every state?
BLS suppresses estimates failing disclosure or reliability criteria. This occupation has published state-level estimates in 48 of the fifty-one jurisdictions. Suppression reflects sample size and confidentiality rules, and cannot be read as an absence of employment.