Counter and Rental Clerks in Wisconsin

A bright independent shop with household goods on wooden shelves.

May 2025 wages · tax year 2026

You keep

$37,516

after federal, FICA and Wisconsin tax

Tax takes

$8,204

17.9% of the whole

Worth, in national money

$40,297

Wisconsin costs less than average

One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.

Median here

$45,720

Kept after tax

$37,516

Worth in national money

$40,297

State rank

10

of 51 states

What this pays, and what it is worth

  • Wisconsin is one of the better-paying states for counter and rental clerks. The middle earner takes $45,720, which ranks 10 of 51 states with published figures. That is about 10.7% above the national middle.
  • Measured against other jobs in Wisconsin, this one sits low: 381 of 491 occupations with published pay, in the bottom quarter.
  • Cheaper living works in this state's favor. From $45,720 you keep $37,516 after tax, and local prices stretch that to the equivalent of $40,297 at national prices. Averages run higher here, $48,010, since top earners drag the number up.
  • Wisconsin ranks 10 of 51 states publishing a median for counter and rental clerks, at $45,720 — about 10.7% above the national median. A state's position on nominal pay is the figure wage tables report and the least informative of the three on this page, because it survives neither the tax adjustment nor the price adjustment intact for most occupations.
  • Counter and rental clerks occupies position 381 of 491 in Wisconsin's occupational wage distribution, in the bottom quartile. National ranking and local ranking answer different questions and frequently disagree; this is the one a resident experiences.
  • Retained pay in Wisconsin is $37,516 after the full tax stack, from $45,720. Because the state's price level runs below the national average, the price-adjusted equivalent is $40,297 — a real-terms figure describing purchasing power rather than compensation, and not a number that appears on any pay stub. Mean pay of $48,010 exceeds the median, so the upper tail is doing the work.

Compare this career across states

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Pay band: Counter and Rental Clerks

The state median for this job

50thpercentile, roughly
Lowest tenth earn under$30,900
Half earn under$45,720
Top tenth earn over$73,470
This salary$45,720

Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.

The same pay, somewhere else

The state median for this job

Compare with
+$1,400take-home per year in Texas
Take-home in Wisconsin$37,516
Take-home in Texas$38,916
Once local prices are leveledBEA price parity−$250

The raise and the real gain point in opposite directions here.

State income tax and state price levels only. No city income tax, and no housing market.

What you would need there

The state median for this job

Moving to
$0$46,022
$46,022in Texas, for the same life
To match take-home only$43,977
Raise you would need+$302
Prices in Texas97 vs 93

State taxes and state price levels only. No city tax, and no housing market.

Sources and assumptions
  • A median is the middle, not an offer. Half of counter and rental clerks in Wisconsin earn under $45,720 and half over. The published range runs $30,900 at the tenth percentile to $73,470 at the ninetieth. Experience and employer move an individual a long way inside that.
  • That $37,516 take-home in Wisconsin comes from $45,720. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 381 of 491.
  • One number stands for prices across all of Wisconsin, which is a simplification — big cities cost far more than small towns. Read $40,297, the adjusted value of that $45,720 median, as a way to compare states fairly, not as a quote for any particular place. The two datasets are also from different years. This job sits at 381 of 491 in the state.
  • Figures are distribution medians for counter and rental clerks in Wisconsin, not entry or offer rates. The published band runs $30,900 to $73,470; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
  • Retained pay of $37,516, from $45,720, assumes a single Wisconsin filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 381 of 491 locally, and the state ranks 10 of 51 for it.
  • Price deflation uses one statewide parity for Wisconsin, so $40,297 — the adjusted value of that $45,720 median — establishes comparability between states rather than accuracy within one. The wage and parity series are dated independently, each following its own publication cycle, and neither is projected forward. This occupation sits at 381 of 491 locally.

Questions people ask

Is this the average pay for the job?

It is the midpoint, not the average. The average here is $48,010, dragged up by high earners; the middle figure describes a typical worker better.

Why is the pay range for this job so wide?

One title, many jobs. The lowest tenth take $30,900, the highest tenth $73,470, and what separates them is experience, employer and what exactly the role does.

What does this pay actually buy where I live?

A smaller wage in a cheaper place is not automatically less. Adjusted for local prices, this is worth $40,297.

Where does the difference between the wage and my paycheck go?

Three of them are federal and one is not. After income tax, Social Security, Medicare and Wisconsin's own levy, $37,516 remains.

Can I compare this job across every state?

Yes for this one. Pay is published in all 51 jurisdictions, so a state-to-state comparison here rests on the same survey everywhere rather than on a patchwork.

How does the published median differ from the mean for this occupation?

The median is the midpoint of the distribution; the mean for this occupation in Wisconsin is $48,010. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.

What drives the percentile dispersion in this occupation?

Dispersion between the tenth percentile ($30,900) and the ninetieth ($73,470) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.

What is this occupation's price-adjusted compensation in this state?

Wisconsin's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $40,297 in national-average terms. The adjustment uses an all-items index and does not isolate housing.

What accounts for the gap between gross wage and take-home here?

Take-home of $37,516 reflects federal income tax, OASDI, Medicare and Wisconsin income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.

Is this occupation's state coverage complete?

State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.