Market Research Analysts and Marketing Specialists in Colorado
May 2025 wages · tax year 2026
You keep
$70,905
after federal, FICA and Colorado tax
Tax takes
$22,145
23.8% of the whole
Worth, in national money
$69,938
Colorado costs more than average
On that salary you would be around the 25th percentile for this work in Colorado — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$93,050
Kept after tax
$70,905
Worth in national money
$69,938
State rank
7
of 51 states
What this pays, and what it is worth
- Pay for this job is strong here. Colorado's middle earner gets $93,050, putting the state 7 of 51 — about 18.14% ahead of the national figure.
- This is one of the better-paid jobs in Colorado. It ranks 111 out of 491 occupations the state publishes figures for, which puts it in the top quarter locally.
- No great distortion either way. Colorado costs about what the country costs, so from $93,050, take-home of $70,905 is worth roughly $69,938 in national money. The average comes to $98,960, above the middle, thanks to the top of the range.
- For market research analysts and marketing specialists, Colorado sits in the upper band nationally: a median of $93,050, ranking 7 of 51 and running about 18.14% above the national midpoint. Nominal advantage of this size is usually, though not always, large enough to survive the state's own tax and price levels.
- Within Colorado, market research analysts and marketing specialists ranks 111 of 491 occupations by median pay, placing it in the top quartile of the local distribution. This is the comparison a resident actually makes — against neighbors rather than against the same job elsewhere.
- Price parity in Colorado is near the national base, so for market research analysts and marketing specialists, whose median is $93,050, the adjusted figure of $69,938 differs little from $70,905 retained after tax. The state's position for this occupation is therefore set by wage and tax rather than by living costs. At $98,960 the mean overshoots the median — the usual right-skewed shape.
Compare this career across states
Choose your filing status and local taxes, compare pay, and keep a shortlist.Compare wage and personal-pay outcomes by state, with selected resident local taxes and saved career choices.
Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $48,900 |
|---|---|
| Half earn under | $93,050 |
| Top tenth earn over | $165,190 |
| This salary | $93,050 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Colorado | $70,905 |
|---|---|
| Take-home in Texas | $74,291 |
| Once local prices are leveledBEA price parity | +$6,512 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $88,237 |
|---|---|
| You could take a cut of | −$8,995 |
| Prices in Texas | 97 vs 101 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Half the people doing this work in Colorado earn less than $93,050. The published range is $48,900 up to $165,190, so an individual figure can sit a long way from the middle in either direction.
- That $70,905 take-home in Colorado comes from $93,050. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 111 of 491.
- The wage data and the price data come from different years. That is how each is published. The price adjustment behind $69,938 uses one figure for the whole of Colorado. A city and a rural county there can differ by more than two states do. Out of 491 occupations the state publishes, this one sits at 111.
- Reported values are medians; for market research analysts and marketing specialists in Colorado the tenth-to-ninetieth percentile band is $48,900 to $165,190. Neither the median nor the band is an offer rate, and neither accounts for hours, shift differentials or overtime.
- Retained pay of $70,905, from $93,050, assumes a single Colorado filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 111 of 491 locally, and the state ranks 7 of 51 for it.
- Wage and price series carry different reference periods, each published on its own schedule. The real-terms figure of $69,938, worked from $93,050, deflates by a statewide parity that conceals substantial intra-state variation, concentrated in housing — so it supports comparison between states rather than the pricing of a move to a particular Colorado address, on work sitting at 111 of 491 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $98,960, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $48,900, the highest tenth $165,190, and what separates them is experience, employer and what exactly the role does.
Does a bigger number here mean I am better off?
A larger wage in a dearer place is not automatically more. Adjusted for local prices, this pay behaves like $69,938 of national purchasing power.
Where does the difference between the wage and my paycheck go?
Four deductions, stacked. The federal layer and the two payroll taxes apply wherever you work; Colorado then takes its own share, leaving $70,905.
Can I compare this job across every state?
All 51 jurisdictions report this work, which makes the ranking a like-for-like one.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Colorado is $98,960. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($48,900) and the ninetieth ($165,190) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
How does the state price level affect real compensation?
Colorado's regional price parity sits above the national average, so nominal wages overstate purchasing power. Deflating take-home by the state price level gives $69,938 in national-average terms. ⚠️ RPPs are an all-items index; housing parities vary far more widely than the headline figure.
What accounts for the gap between gross wage and take-home here?
Take-home of $70,905 reflects federal income tax, OASDI, Medicare and Colorado income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.