Market Research Analysts and Marketing Specialists in Florida
May 2025 wages · tax year 2026
You keep
$61,909
after federal, FICA and Florida tax
Tax takes
$13,541
17.9% of the whole
Worth, in national money
$59,843
Florida costs more than average
On that salary you would be around the 25th percentile for this work in Florida — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$75,450
Kept after tax
$61,909
Worth in national money
$59,843
State rank
18
of 51 states
What this pays, and what it is worth
- Middling, nationally. Florida pays this job around $75,450 at the midpoint, 18 of 51 states. The interesting numbers on this page are the two below it.
- Ordinary, locally speaking. This job ranks 130 among 493 occupations Florida publishes pay for.
- Costs eat into it here. Of $75,450, tax leaves $61,909 — and because Florida is dearer than average, that stretches only as far as $59,843 would nationally. Averages run higher here, $81,010, since top earners drag the number up.
- For market research analysts and marketing specialists the Florida median is $75,450, ranking 18 of 51 states reporting. Mid-band nominal positions are the ones most frequently reordered by the adjustments, because no large wage premium exists to absorb a state's tax or price level.
- Position 130 of 493 in Florida places market research analysts and marketing specialists in the middle of the state's wage distribution. Because within-state and cross-state rankings measure different things, this figure and the national one above should be read together rather than as a single verdict.
- After tax, $61,909 remains from the Florida median of $75,450 for this occupation. Applying the state's above-average price parity yields $59,843 in national-average terms — the quantity relevant to a relocation decision, and the one absent from essentially every published wage comparison. Mean pay of $81,010 exceeds the median, so the upper tail is doing the work.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $38,830 |
|---|---|
| Half earn under | $75,450 |
| Top tenth earn over | $130,570 |
| This salary | $75,450 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Florida | $61,909 |
|---|---|
| Take-home in Texas | $61,909 |
| Once local prices are leveledBEA price parity | +$3,866 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $75,450 |
|---|---|
| You could take a cut of | −$5,340 |
| Prices in Texas | 97 vs 103 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Half the people doing this work in Florida earn less than $75,450. The published range is $38,830 up to $130,570, so an individual figure can sit a long way from the middle in either direction.
- That $61,909 take-home in Florida comes from $75,450. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 130 of 493.
- Two cautions on $59,843, the adjusted value of that $75,450 median. It levels out prices with a single number for all of Florida. No actual address matches that. The wage figures and price figures are also from different years. Each is published on its own timetable. This work sits at 130 of 493 locally.
- Reported values are medians; for market research analysts and marketing specialists in Florida the tenth-to-ninetieth percentile band is $38,830 to $130,570. Neither the median nor the band is an offer rate, and neither accounts for hours, shift differentials or overtime.
- Retained pay of $61,909, from $75,450, assumes a single Florida filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 130 of 493 locally, and the state ranks 18 of 51 for it.
- This $59,843 adjusted figure, worked from $75,450, rests on a state-level price parity averaging over within-state dispersion larger than much of the between-state dispersion. Wage and price vintages differ by publication schedule. The result is directionally sound and not address-specific, for work at 130 of 493 in the state. The occupation ranks 130 of 493 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $81,010, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
Because one job title covers very different work. The bottom tenth here earn $38,830 and the top tenth $130,570 — experience, employer and specialism separate them, and a single figure hides all three.
Does a bigger number here mean I am better off?
Not on its own. Prices in Florida run above the national level, so the same dollars buy less here. Adjusted for that, this pay is worth $59,843 — the wage did not change, only what it covers.
Is most of this wage taxed away?
Less than people assume. $61,909 of this wage reaches your account, because Florida takes no income tax from wages — but federal tax, Social Security and Medicare still apply exactly as they do everywhere else.
Can I compare this job across every state?
Yes for this one. Pay is published in all 51 jurisdictions, so a state-to-state comparison here rests on the same survey everywhere rather than on a patchwork.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Florida is $81,010. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($38,830) and the ninetieth ($130,570) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
How does the state price level affect real compensation?
Florida's regional price parity sits above the national average, so nominal wages overstate purchasing power. Deflating take-home by the state price level gives $59,843 in national-average terms. ⚠️ RPPs are an all-items index; housing parities vary far more widely than the headline figure.
Why is the take-home ratio comparatively high in this state?
Florida levies no personal income tax on wages, so take-home of $61,909 reflects the federal layer and FICA alone. Federal income tax and FICA are unchanged; states without a wage income tax generally recover revenue through consumption and property bases instead.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.