Market Research Analysts and Marketing Specialists in South Dakota
May 2025 wages · tax year 2026
You keep
$53,194
after federal, FICA and South Dakota tax
Tax takes
$10,296
16.2% of the whole
Worth, in national money
$60,383
South Dakota costs less than average
On that salary you would be around the 25th percentile for this work in South Dakota — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$63,490
Kept after tax
$53,194
Worth in national money
$60,383
State rank
38
of 51 states
What this pays, and what it is worth
- Pay for this job is on the low side in South Dakota. The middle earner gets $63,490. That is 38 of 51 states, and about 19.39% under the national figure. Whether that matters depends on what things cost here.
- Against other work in South Dakota, this sits in the middle: 155 of 457 occupations with published pay. Solidly ordinary for the state, which is not the same as ordinary nationally.
- South Dakota is cheaper than average, and that shows up here. From $63,490 the take-home is $53,194; adjusted for what things actually cost, it goes as far as $60,383 would nationally. The average comes to $73,980, above the middle, thanks to the top of the range.
- For market research analysts and marketing specialists, South Dakota sits in the lower band at $63,490, ranking 38 of 51 and trailing the national median by about 19.39%. Nominal rankings routinely invert once tax and regional price level are applied, so this position should not be read as the conclusion.
- Market research analysts and marketing specialists ranks 155 of 457 occupations in South Dakota by median pay, in the middle bands. Within-state and national positions are separate measurements and a job commonly sits in different quartiles on each.
- Post-tax income for market research analysts and marketing specialists in South Dakota, on $63,490, is $53,194 — equivalent to $60,383 once regional price parity is applied. ⚠️ The adjustment uses a statewide index that describes no particular address; within-state price variation, concentrated in housing, routinely exceeds the difference between two states. At $73,980 the mean overshoots the median — the usual right-skewed shape.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $47,000 |
|---|---|
| Half earn under | $63,490 |
| Top tenth earn over | $124,380 |
| This salary | $63,490 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in South Dakota | $53,194 |
|---|---|
| Take-home in Texas | $53,194 |
| Once local prices are leveledBEA price parity | −$5,642 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $63,490 |
|---|---|
| Raise you would need | +$7,366 |
| Prices in Texas | 97 vs 88 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of market research analysts and marketing specialists in South Dakota earn under $63,490 and half over. The published range runs $47,000 at the tenth percentile to $124,380 at the ninetieth. Experience and employer move an individual a long way inside that.
- In South Dakota the take-home figure of $53,194, from $63,490, assumes one filer, no dependants, and nothing paid into a pension before tax. Each of those lowers the bill, so treat it as the plain case. City and school-district income taxes are not included either, and in a few states those are real money. It ranks 155 of 457 occupations here.
- One number stands for prices across all of South Dakota, which is a simplification — big cities cost far more than small towns. Read $60,383, the adjusted value of that $63,490 median, as a way to compare states fairly, not as a quote for any particular place. The two datasets are also from different years. This job sits at 155 of 457 in the state.
- Figures are distribution medians for market research analysts and marketing specialists in South Dakota, not entry or offer rates. The published band runs $47,000 to $124,380; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- Take-home for South Dakota is computed for a single filer taking the standard deduction with no dependants and no pre-tax contributions, giving $53,194 from $63,490. Each omitted item reduces taxable income, so the figure is a lower bound on retained pay for this household shape. Municipal and school-district income taxes are excluded, which understates the burden materially in Ohio, Pennsylvania and Maryland. The occupation ranks 155 of 457 locally.
- Price deflation uses one statewide parity for South Dakota, so $60,383 — the adjusted value of that $63,490 median — establishes comparability between states rather than accuracy within one. The wage and parity series are dated independently, each following its own publication cycle, and neither is projected forward. This occupation sits at 155 of 457 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $73,980, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $47,000, the highest tenth $124,380, and what separates them is experience, employer and what exactly the role does.
What does this pay actually buy where I live?
A smaller wage in a cheaper place is not automatically less. Adjusted for local prices, this is worth $60,383.
Is most of this wage taxed away?
Most of it arrives. $53,194 lands after tax, since there is no state income tax on wages here — though the federal floor is identical in every state.
Can I compare this job across every state?
This occupation is published everywhere — all 51 of them — so comparing states measures real differences rather than gaps in the data.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in South Dakota is $73,980. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($47,000) and the ninetieth ($124,380) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
South Dakota's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $60,383 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
Why is the take-home ratio comparatively high in this state?
South Dakota levies no personal income tax on wages, so take-home of $53,194 reflects the federal layer and FICA alone. Federal income tax and FICA are unchanged; states without a wage income tax generally recover revenue through consumption and property bases instead.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.