Market Research Analysts and Marketing Specialists in Minnesota
May 2025 wages · tax year 2026
You keep
$65,966
after federal, FICA and Minnesota tax
Tax takes
$21,544
24.6% of the whole
Worth, in national money
$67,027
Minnesota costs less than average
On that salary you would be around the 25th percentile for this work in Minnesota — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$87,510
Kept after tax
$65,966
Worth in national money
$67,027
State rank
9
of 51 states
What this pays, and what it is worth
- Minnesota is one of the better-paying states for this job. The middle earner takes $87,510, which ranks 9 of 51 states with published figures. That is about 11.11% above the national middle.
- This is one of the better-paid jobs in Minnesota. It ranks 111 out of 490 occupations the state publishes figures for, which puts it in the top quarter locally.
- Prices here sit close to the national average, so the adjustment changes little. From $87,510 the take-home is $65,966, which is worth about $67,027 in comparable money. Tax does most of the work here, not cost of living. The average is higher, $94,120, because the best-paid pull it up.
- Minnesota ranks 9 of 51 states publishing a median for market research analysts and marketing specialists, at $87,510 — about 11.11% above the national median. A state's position on nominal pay is the figure wage tables report and the least informative of the three on this page, because it survives neither the tax adjustment nor the price adjustment intact for most occupations.
- Within Minnesota, market research analysts and marketing specialists ranks 111 of 490 occupations by median pay, placing it in the top quartile of the local distribution. This is the comparison a resident actually makes — against neighbors rather than against the same job elsewhere.
- Minnesota's price level is near the national average, so price deflation is close to neutral for market research analysts and marketing specialists on its $87,510 median: $65,966 retained after tax becomes $67,027 in national-average terms. Where the price adjustment is small, the tax stack is the dominant determinant of the real outcome. The mean of $94,120 sits above the median, the right skew typical of wage data.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $50,400 |
|---|---|
| Half earn under | $87,510 |
| Top tenth earn over | $143,180 |
| This salary | $87,510 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Minnesota | $65,966 |
|---|---|
| Take-home in Texas | $70,393 |
| Once local prices are leveledBEA price parity | +$5,413 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $81,217 |
|---|---|
| You could take a cut of | −$7,477 |
| Prices in Texas | 97 vs 98 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of market research analysts and marketing specialists in Minnesota earn under $87,510 and half over. The published range runs $50,400 at the tenth percentile to $143,180 at the ninetieth. Experience and employer move an individual a long way inside that.
- One filer, no dependants, no pension contributions — that is the household behind Minnesota's $65,966, worked from $87,510. That is on purpose. It lets states be compared with each other, not with each other's family circumstances. Local city taxes are left out. Locally this work ranks 111 of 490.
- Two cautions on $67,027, the adjusted value of that $87,510 median. It levels out prices with a single number for all of Minnesota. No actual address matches that. The wage figures and price figures are also from different years. Each is published on its own timetable. This work sits at 111 of 490 locally.
- Figures are distribution medians for market research analysts and marketing specialists in Minnesota, not entry or offer rates. The published band runs $50,400 to $143,180; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- The Minnesota take-home of $65,966, on $87,510 for work ranking 111 of 490 locally, models the simplest household deliberately: holding it constant is what makes the interstate comparison meaningful. It also means the absolute figure overstates liability for most real filers, and municipal income taxes are outside the model entirely. The occupation ranks 111 of 490 in the state.
- This $67,027 adjusted figure, worked from $87,510, rests on a state-level price parity averaging over within-state dispersion larger than much of the between-state dispersion. Wage and price vintages differ by publication schedule. The result is directionally sound and not address-specific, for work at 111 of 490 in the state. The occupation ranks 111 of 490 locally.
Questions people ask
Is this the average pay for the job?
Half earn more than this and half earn less. The average sits at $94,120 because a long tail of high pay lifts it, so the two answer different questions.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $50,400, the highest tenth $143,180, and what separates them is experience, employer and what exactly the role does.
What does this pay actually buy where I live?
A smaller wage in a cheaper place is not automatically less. Adjusted for local prices, this is worth $67,027.
Where does the difference between the wage and my paycheck go?
Into four separate taxes, not one. Federal income tax, Social Security and Medicare apply everywhere, and Minnesota adds its own income tax on top — which is why $65,966 of this wage survives to your account.
Can I compare this job across every state?
All 51 jurisdictions report this work, which makes the ranking a like-for-like one.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Minnesota is $94,120. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($50,400) and the ninetieth ($143,180) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Minnesota's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $67,027 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $65,966 reflects federal income tax, OASDI, Medicare and Minnesota income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.