Market Research Analysts and Marketing Specialists in Wisconsin
May 2025 wages · tax year 2026
You keep
$51,855
after federal, FICA and Wisconsin tax
Tax takes
$12,945
20.0% of the whole
Worth, in national money
$55,699
Wisconsin costs less than average
On that salary you would be around the 25th percentile for this work in Wisconsin — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$64,800
Kept after tax
$51,855
Worth in national money
$55,699
State rank
35
of 51 states
What this pays, and what it is worth
- Pay for this job is on the low side in Wisconsin. The middle earner gets $64,800. That is 35 of 51 states, and about 17.72% under the national figure. Whether that matters depends on what things cost here.
- Against other work in Wisconsin, this sits in the middle: 194 of 491 occupations with published pay. Solidly ordinary for the state, which is not the same as ordinary nationally.
- Cheaper living works in this state's favor. From $64,800 you keep $51,855 after tax, and local prices stretch that to the equivalent of $55,699 at national prices. Averages run higher here, $73,910, since top earners drag the number up.
- For market research analysts and marketing specialists, Wisconsin sits in the lower band at $64,800, ranking 35 of 51 and trailing the national median by about 17.72%. Nominal rankings routinely invert once tax and regional price level are applied, so this position should not be read as the conclusion.
- Market research analysts and marketing specialists ranks 194 of 491 occupations in Wisconsin by median pay, in the middle bands. Within-state and national positions are separate measurements and a job commonly sits in different quartiles on each.
- Retained pay in Wisconsin is $51,855 after the full tax stack, from $64,800. Because the state's price level runs below the national average, the price-adjusted equivalent is $55,699 — a real-terms figure describing purchasing power rather than compensation, and not a number that appears on any pay stub. Mean pay of $73,910 exceeds the median, so the upper tail is doing the work.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $42,640 |
|---|---|
| Half earn under | $64,800 |
| Top tenth earn over | $117,910 |
| This salary | $64,800 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Wisconsin | $51,855 |
|---|---|
| Take-home in Texas | $54,247 |
| Once local prices are leveledBEA price parity | +$124 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $61,823 |
|---|---|
| You could take a cut of | −$150 |
| Prices in Texas | 97 vs 93 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Half the people doing this work in Wisconsin earn less than $64,800. The published range is $42,640 up to $117,910, so an individual figure can sit a long way from the middle in either direction.
- That $51,855 take-home in Wisconsin comes from $64,800. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 194 of 491.
- The wage data and the price data come from different years. That is how each is published. The price adjustment behind $55,699 uses one figure for the whole of Wisconsin. A city and a rural county there can differ by more than two states do. Out of 491 occupations the state publishes, this one sits at 194.
- Reported values are medians; for market research analysts and marketing specialists in Wisconsin the tenth-to-ninetieth percentile band is $42,640 to $117,910. Neither the median nor the band is an offer rate, and neither accounts for hours, shift differentials or overtime.
- Retained pay of $51,855, from $64,800, assumes a single Wisconsin filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 194 of 491 locally, and the state ranks 35 of 51 for it.
- Wage and price series carry different reference periods, each published on its own schedule. The real-terms figure of $55,699, worked from $64,800, deflates by a statewide parity that conceals substantial intra-state variation, concentrated in housing — so it supports comparison between states rather than the pricing of a move to a particular Wisconsin address, on work sitting at 194 of 491 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $73,910, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $42,640, the highest tenth $117,910, and what separates them is experience, employer and what exactly the role does.
What does this pay actually buy where I live?
Further than the number implies. Wisconsin is cheaper than the national average, so this take-home behaves like $55,699 in national terms.
Where does the difference between the wage and my paycheck go?
Three of them are federal and one is not. After income tax, Social Security, Medicare and Wisconsin's own levy, $51,855 remains.
Can I compare this job across every state?
This occupation is published everywhere — all 51 of them — so comparing states measures real differences rather than gaps in the data.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Wisconsin is $73,910. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($42,640) and the ninetieth ($117,910) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Wisconsin's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $55,699 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $51,855 reflects federal income tax, OASDI, Medicare and Wisconsin income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.