Marketing Managers in Wisconsin
May 2025 wages · tax year 2026
You keep
$96,105
after federal, FICA and Wisconsin tax
Tax takes
$37,495
28.1% of the whole
Worth, in national money
$103,231
Wisconsin costs less than average
On that salary you would be around the 25th percentile for this work in Wisconsin — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$133,600
Kept after tax
$96,105
Worth in national money
$103,231
State rank
31
of 48 states
What this pays, and what it is worth
- Middling, nationally. Wisconsin pays marketing managers around $133,600 at the midpoint, 31 of 48 states. The interesting numbers on this page are the two below it.
- This is one of the better-paid jobs in Wisconsin. It ranks 15 out of 491 occupations the state publishes figures for, which puts it in the top quarter locally.
- Cheaper living works in this state's favor. From $133,600 you keep $96,105 after tax, and local prices stretch that to the equivalent of $103,231 at national prices. Averages run higher here, $145,300, since top earners drag the number up.
- For marketing managers the Wisconsin median is $133,600, ranking 31 of 48 states reporting. Mid-band nominal positions are the ones most frequently reordered by the adjustments, because no large wage premium exists to absorb a state's tax or price level.
- Within Wisconsin, marketing managers ranks 15 of 491 occupations by median pay, placing it in the top quartile of the local distribution. This is the comparison a resident actually makes — against neighbors rather than against the same job elsewhere.
- Retained pay in Wisconsin is $96,105 after the full tax stack, from $133,600. Because the state's price level runs below the national average, the price-adjusted equivalent is $103,231 — a real-terms figure describing purchasing power rather than compensation, and not a number that appears on any pay stub. Mean pay of $145,300 exceeds the median, so the upper tail is doing the work.
Compare this career across states
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Pay band: Marketing Managers
The state median for this job
| Lowest tenth earn under | $83,990 |
|---|---|
| Half earn under | $133,600 |
| Top tenth earn over | $211,990 |
| This salary | $133,600 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Wisconsin | $96,105 |
|---|---|
| Take-home in Texas | $102,582 |
| Once local prices are leveledBEA price parity | +$2,332 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $124,125 |
|---|---|
| You could take a cut of | −$3,316 |
| Prices in Texas | 97 vs 93 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Treat $133,600 as a midpoint for Wisconsin, not a promise. The tenth percentile is $83,990 and the ninetieth is $211,990 — a wide band, and where you land in it depends on far more than the state.
- That $96,105 take-home in Wisconsin comes from $133,600. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 15 of 491.
- One number stands for prices across all of Wisconsin, which is a simplification — big cities cost far more than small towns. Read $103,231, the adjusted value of that $133,600 median, as a way to compare states fairly, not as a quote for any particular place. The two datasets are also from different years. This job sits at 15 of 491 in the state.
- The Wisconsin median of $133,600 describes the midpoint of a distribution spanning $83,990 to $211,990. Because that spread is typically larger than the interstate spread, a state median is a weak predictor for any individual worker in this occupation.
- Retained pay of $96,105, from $133,600, assumes a single Wisconsin filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 15 of 491 locally, and the state ranks 31 of 48 for it.
- Price deflation uses one statewide parity for Wisconsin, so $103,231 — the adjusted value of that $133,600 median — establishes comparability between states rather than accuracy within one. The wage and parity series are dated independently, each following its own publication cycle, and neither is projected forward. This occupation sits at 15 of 491 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $145,300, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
Because one job title covers very different work. The bottom tenth here earn $83,990 and the top tenth $211,990 — experience, employer and specialism separate them, and a single figure hides all three.
What does this pay actually buy where I live?
Further than the number implies. Wisconsin is cheaper than the national average, so this take-home behaves like $103,231 in national terms.
Where does the difference between the wage and my paycheck go?
Three of them are federal and one is not. After income tax, Social Security, Medicare and Wisconsin's own levy, $96,105 remains.
Why is this job missing from some states?
A blank is a suppression, not a zero. 48 states have a published figure for this work; the others had too few responses to release one.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Wisconsin is $145,300. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($83,990) and the ninetieth ($211,990) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Wisconsin's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $103,231 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $96,105 reflects federal income tax, OASDI, Medicare and Wisconsin income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Why does this occupation lack published estimates in every state?
BLS suppresses estimates failing disclosure or reliability criteria. This occupation has published state-level estimates in 48 of the fifty-one jurisdictions. Suppression reflects sample size and confidentiality rules, and cannot be read as an absence of employment.