Market Research Analysts and Marketing Specialists in Georgia
May 2025 wages · tax year 2026
You keep
$59,004
after federal, FICA and Georgia tax
Tax takes
$16,846
22.2% of the whole
Worth, in national money
$61,019
Georgia costs less than average
On that salary you would be around the 25th percentile for this work in Georgia — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$75,850
Kept after tax
$59,004
Worth in national money
$61,019
State rank
17
of 51 states
What this pays, and what it is worth
- This is a good state for the work. Georgia pays this job a middle wage of $75,850, ranking 17 of 51 states and sitting about 3.69% above the national middle.
- Ordinary, locally speaking. This job ranks 135 among 492 occupations Georgia publishes pay for.
- Cheaper living works in this state's favor. From $75,850 you keep $59,004 after tax, and local prices stretch that to the equivalent of $61,019 at national prices. Averages run higher here, $84,540, since top earners drag the number up.
- Georgia's median for market research analysts and marketing specialists is $75,850, about 3.69% above the national figure and 17 of 51 states reporting. Whether that premium reaches the worker depends on the two adjustments below, which is the part a wage table cannot tell you.
- Position 135 of 492 in Georgia places market research analysts and marketing specialists in the middle of the state's wage distribution. Because within-state and cross-state rankings measure different things, this figure and the national one above should be read together rather than as a single verdict.
- Retained pay in Georgia is $59,004 after the full tax stack, from $75,850. Because the state's price level runs below the national average, the price-adjusted equivalent is $61,019 — a real-terms figure describing purchasing power rather than compensation, and not a number that appears on any pay stub. Mean pay of $84,540 exceeds the median, so the upper tail is doing the work.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $37,700 |
|---|---|
| Half earn under | $75,850 |
| Top tenth earn over | $148,910 |
| This salary | $75,850 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Georgia | $59,004 |
|---|---|
| Take-home in Texas | $62,190 |
| Once local prices are leveledBEA price parity | +$2,980 |
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $71,321 |
|---|---|
| You could take a cut of | −$4,116 |
| Prices in Texas | 97 vs 97 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of market research analysts and marketing specialists in Georgia earn under $75,850 and half over. The published range runs $37,700 at the tenth percentile to $148,910 at the ninetieth. Experience and employer move an individual a long way inside that.
- That $59,004 take-home in Georgia comes from $75,850. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 135 of 492.
- One number stands for prices across all of Georgia, which is a simplification — big cities cost far more than small towns. Read $61,019, the adjusted value of that $75,850 median, as a way to compare states fairly, not as a quote for any particular place. The two datasets are also from different years. This job sits at 135 of 492 in the state.
- Figures are distribution medians for market research analysts and marketing specialists in Georgia, not entry or offer rates. The published band runs $37,700 to $148,910; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- Retained pay of $59,004, from $75,850, assumes a single Georgia filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 135 of 492 locally, and the state ranks 17 of 51 for it.
- Price deflation uses one statewide parity for Georgia, so $61,019 — the adjusted value of that $75,850 median — establishes comparability between states rather than accuracy within one. The wage and parity series are dated independently, each following its own publication cycle, and neither is projected forward. This occupation sits at 135 of 492 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $84,540, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
Because one job title covers very different work. The bottom tenth here earn $37,700 and the top tenth $148,910 — experience, employer and specialism separate them, and a single figure hides all three.
What does this pay actually buy where I live?
More than the figure suggests. Prices in Georgia sit below the national level, so take-home here stretches like $61,019 would elsewhere. The wage is the same; the ground it covers is larger.
Where does the difference between the wage and my paycheck go?
Into four separate taxes, not one. Federal income tax, Social Security and Medicare apply everywhere, and Georgia adds its own income tax on top — which is why $59,004 of this wage survives to your account.
Can I compare this job across every state?
This occupation is published everywhere — all 51 of them — so comparing states measures real differences rather than gaps in the data.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Georgia is $84,540. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($37,700) and the ninetieth ($148,910) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Georgia's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $61,019 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $59,004 reflects federal income tax, OASDI, Medicare and Georgia income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.