Market Research Analysts and Marketing Specialists in Nevada
May 2025 wages · tax year 2026
You keep
$59,369
after federal, FICA and Nevada tax
Tax takes
$12,471
17.4% of the whole
Worth, in national money
$61,218
Nevada costs less than average
On that salary you would be around the 25th percentile for this work in Nevada — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$71,840
Kept after tax
$59,369
Worth in national money
$61,218
State rank
24
of 51 states
What this pays, and what it is worth
- Middling, nationally. Nevada pays this job around $71,840 at the midpoint, 24 of 51 states. The interesting numbers on this page are the two below it.
- Ordinary, locally speaking. This job ranks 171 among 485 occupations Nevada publishes pay for.
- Here is where Nevada does better than its wage suggests. From a median of $71,840 you keep $59,369, and because things cost less here than the national average, that behaves like $61,218 would elsewhere. The average is higher, $76,790, because the best-paid pull it up.
- For market research analysts and marketing specialists the Nevada median is $71,840, ranking 24 of 51 states reporting. Mid-band nominal positions are the ones most frequently reordered by the adjustments, because no large wage premium exists to absorb a state's tax or price level.
- Position 171 of 485 in Nevada places market research analysts and marketing specialists in the middle of the state's wage distribution. Because within-state and cross-state rankings measure different things, this figure and the national one above should be read together rather than as a single verdict.
- After federal, FICA and Nevada income tax, retained pay for market research analysts and marketing specialists on $71,840 is $59,369. Deflating by the state's price level — below the national average — gives $61,218 in national-average terms. ⚠️ That figure is purchasing power, not a wage, and nobody is paid it; it is what the take-home buys. The mean of $76,790 sits above the median, the right skew typical of wage data.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $37,020 |
|---|---|
| Half earn under | $71,840 |
| Top tenth earn over | $123,130 |
| This salary | $71,840 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Nevada | $59,369 |
|---|---|
| Take-home in Texas | $59,369 |
| Once local prices are leveledBEA price parity | −$123 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $71,840 |
|---|---|
| Raise you would need | +$170 |
| Prices in Texas | 97 vs 97 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of market research analysts and marketing specialists in Nevada earn under $71,840 and half over. The published range runs $37,020 at the tenth percentile to $123,130 at the ninetieth. Experience and employer move an individual a long way inside that.
- In Nevada the take-home figure of $59,369, from $71,840, assumes one filer, no dependants, and nothing paid into a pension before tax. Each of those lowers the bill, so treat it as the plain case. City and school-district income taxes are not included either, and in a few states those are real money. It ranks 171 of 485 occupations here.
- Two cautions on $61,218, the adjusted value of that $71,840 median. It levels out prices with a single number for all of Nevada. No actual address matches that. The wage figures and price figures are also from different years. Each is published on its own timetable. This work sits at 171 of 485 locally.
- Figures are distribution medians for market research analysts and marketing specialists in Nevada, not entry or offer rates. The published band runs $37,020 to $123,130; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- Take-home for Nevada is computed for a single filer taking the standard deduction with no dependants and no pre-tax contributions, giving $59,369 from $71,840. Each omitted item reduces taxable income, so the figure is a lower bound on retained pay for this household shape. Municipal and school-district income taxes are excluded, which understates the burden materially in Ohio, Pennsylvania and Maryland. The occupation ranks 171 of 485 locally.
- This $61,218 adjusted figure, worked from $71,840, rests on a state-level price parity averaging over within-state dispersion larger than much of the between-state dispersion. Wage and price vintages differ by publication schedule. The result is directionally sound and not address-specific, for work at 171 of 485 in the state. The occupation ranks 171 of 485 locally.
Questions people ask
Is this the average pay for the job?
No — it is the middle. Half of these workers earn more and half earn less. The average is $76,790, pulled upward by the top of the range, which is why the middle is the fairer number to plan against.
Why is the pay range for this job so wide?
Because one job title covers very different work. The bottom tenth here earn $37,020 and the top tenth $123,130 — experience, employer and specialism separate them, and a single figure hides all three.
What does this pay actually buy where I live?
Further than the number implies. Nevada is cheaper than the national average, so this take-home behaves like $61,218 in national terms.
Is most of this wage taxed away?
No. $59,369 survives, because Nevada levies no wage income tax. The federal share does not change with the state you work in.
Can I compare this job across every state?
Yes for this one. Pay is published in all 51 jurisdictions, so a state-to-state comparison here rests on the same survey everywhere rather than on a patchwork.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Nevada is $76,790. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($37,020) and the ninetieth ($123,130) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Nevada's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $61,218 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
Why is the take-home ratio comparatively high in this state?
Nevada levies no personal income tax on wages, so take-home of $59,369 reflects the federal layer and FICA alone. Federal income tax and FICA are unchanged; states without a wage income tax generally recover revenue through consumption and property bases instead.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.