Market Research Analysts and Marketing Specialists in Texas
May 2025 wages · tax year 2026
You keep
$59,848
after federal, FICA and Texas tax
Tax takes
$12,672
17.5% of the whole
Worth, in national money
$61,588
Texas costs less than average
On that salary you would be around the 25th percentile for this work in Texas — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$72,520
Kept after tax
$59,848
Worth in national money
$61,588
State rank
21
of 51 states
What this pays, and what it is worth
- Middling, nationally. Texas pays this job around $72,520 at the midpoint, 21 of 51 states. The interesting numbers on this page are the two below it.
- Against other work in Texas, this sits in the middle: 152 of 493 occupations with published pay. Solidly ordinary for the state, which is not the same as ordinary nationally.
- Cost of living is unremarkable here. From $72,520, tax leaves $59,848, and adjusting for local prices barely moves it — about $61,588 in comparable terms. Averages run higher here, $79,770, since top earners drag the number up.
- For market research analysts and marketing specialists the Texas median is $72,520, ranking 21 of 51 states reporting. Mid-band nominal positions are the ones most frequently reordered by the adjustments, because no large wage premium exists to absorb a state's tax or price level.
- Market research analysts and marketing specialists ranks 152 of 493 occupations in Texas by median pay, in the middle bands. Within-state and national positions are separate measurements and a job commonly sits in different quartiles on each.
- Because Texas sits close to the national price level, the real-terms figure for market research analysts and marketing specialists — median $72,520 — tracks the post-tax figure closely: $59,848 retained, $61,588 adjusted. ⚠️ Neither is a wage; the second describes what the first buys. Mean pay of $79,770 exceeds the median, so the upper tail is doing the work.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $37,640 |
|---|---|
| Half earn under | $72,520 |
| Top tenth earn over | $135,710 |
| This salary | $72,520 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Texas | $59,848 |
|---|---|
| Take-home in Florida | $59,848 |
| Once local prices are leveledBEA price parity | −$3,737 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $72,520 |
|---|---|
| Raise you would need | +$5,495 |
| Prices in Florida | 103 vs 97 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- A median is the middle, not an offer. Half of market research analysts and marketing specialists in Texas earn under $72,520 and half over. The published range runs $37,640 at the tenth percentile to $135,710 at the ninetieth. Experience and employer move an individual a long way inside that.
- That $59,848 take-home in Texas comes from $72,520. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 152 of 493.
- One number stands for prices across all of Texas, which is a simplification — big cities cost far more than small towns. Read $61,588, the adjusted value of that $72,520 median, as a way to compare states fairly, not as a quote for any particular place. The two datasets are also from different years. This job sits at 152 of 493 in the state.
- Figures are distribution medians for market research analysts and marketing specialists in Texas, not entry or offer rates. The published band runs $37,640 to $135,710; within-state dispersion of that width routinely exceeds the dispersion between states, so tenure, employer and metropolitan area predict an individual's pay better than geography does.
- Retained pay of $59,848, from $72,520, assumes a single Texas filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 152 of 493 locally, and the state ranks 21 of 51 for it.
- Price deflation uses one statewide parity for Texas, so $61,588 — the adjusted value of that $72,520 median — establishes comparability between states rather than accuracy within one. The wage and parity series are dated independently, each following its own publication cycle, and neither is projected forward. This occupation sits at 152 of 493 locally.
Questions people ask
Is this the average pay for the job?
Half earn more than this and half earn less. The average sits at $79,770 because a long tail of high pay lifts it, so the two answer different questions.
Why is the pay range for this job so wide?
One title, many jobs. The lowest tenth take $37,640, the highest tenth $135,710, and what separates them is experience, employer and what exactly the role does.
What does this pay actually buy where I live?
Further than the number implies. Texas is cheaper than the national average, so this take-home behaves like $61,588 in national terms.
Is most of this wage taxed away?
Most of it arrives. $59,848 lands after tax, since there is no state income tax on wages here — though the federal floor is identical in every state.
Can I compare this job across every state?
This occupation is published everywhere — all 51 of them — so comparing states measures real differences rather than gaps in the data.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Texas is $79,770. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($37,640) and the ninetieth ($135,710) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Texas's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $61,588 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
Why is the take-home ratio comparatively high in this state?
Texas levies no personal income tax on wages, so take-home of $59,848 reflects the federal layer and FICA alone. Federal income tax and FICA are unchanged; states without a wage income tax generally recover revenue through consumption and property bases instead.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.