Market Research Analysts and Marketing Specialists in Arkansas
May 2025 wages · tax year 2026
You keep
$52,791
after federal, FICA and Arkansas tax
Tax takes
$12,639
19.3% of the whole
Worth, in national money
$61,024
Arkansas costs less than average
On that salary you would be around the 25th percentile for this work in Arkansas — roughly, since only five points along the band are published.
One filer, standard deduction, no dependants and nothing paid in before tax — the same household the rest of this page uses, so the comparison holds. City and school-district income taxes are not included.
Median here
$65,430
Kept after tax
$52,791
Worth in national money
$61,024
State rank
34
of 51 states
What this pays, and what it is worth
- Neither high nor low. Arkansas is 34 of 51 states for this job, with a middle wage of $65,430. What that is worth is the question the rest of this page answers.
- Locally, this pays well. Among 489 occupations Arkansas reports, this job comes in at 113 — comfortably in the upper quarter.
- Here is where Arkansas does better than its wage suggests. From a median of $65,430 you keep $52,791, and because things cost less here than the national average, that behaves like $61,024 would elsewhere. The average is higher, $78,430, because the best-paid pull it up.
- Arkansas ranks 34 of 51 for market research analysts and marketing specialists at $65,430. The nominal figure is unremarkable; the adjusted figures are where the state's actual position for this occupation is determined.
- Market research analysts and marketing specialists ranks 113 of 489 occupations by median in Arkansas, in the top quartile. Within-state position is largely independent of national position, so this holds regardless of how the state compares to others for the same work.
- After federal, FICA and Arkansas income tax, retained pay for market research analysts and marketing specialists on $65,430 is $52,791. Deflating by the state's price level — below the national average — gives $61,024 in national-average terms. ⚠️ That figure is purchasing power, not a wage, and nobody is paid it; it is what the take-home buys. The mean of $78,430 sits above the median, the right skew typical of wage data.
Compare this career across states
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Pay band: Market Research Analysts and Marketing Specialists
The state median for this job
| Lowest tenth earn under | $34,560 |
|---|---|
| Half earn under | $65,430 |
| Top tenth earn over | $136,310 |
| This salary | $65,430 |
Positions between the published tenth, quarter, half, three-quarter and ninetieth points are estimated by straight line.
The same pay, somewhere else
The state median for this job
| Take-home in Arkansas | $52,791 |
|---|---|
| Take-home in Texas | $54,753 |
| Once local prices are leveledBEA price parity | −$4,679 |
The raise and the real gain point in opposite directions here.
State income tax and state price levels only. No city income tax, and no housing market.
What you would need there
The state median for this job
| To match take-home only | $62,988 |
|---|---|
| Raise you would need | +$6,311 |
| Prices in Texas | 97 vs 87 |
State taxes and state price levels only. No city tax, and no housing market.
Sources and assumptions
- Half the people doing this work in Arkansas earn less than $65,430. The published range is $34,560 up to $136,310, so an individual figure can sit a long way from the middle in either direction.
- That $52,791 take-home in Arkansas comes from $65,430. It is the no-frills case: single filer, standard deduction, nothing set aside before tax. Real circumstances almost always reduce the tax. City and school-district taxes are not counted at all. Locally the work ranks 113 of 489.
- Two cautions on $61,024, the adjusted value of that $65,430 median. It levels out prices with a single number for all of Arkansas. No actual address matches that. The wage figures and price figures are also from different years. Each is published on its own timetable. This work sits at 113 of 489 locally.
- Reported values are medians; for market research analysts and marketing specialists in Arkansas the tenth-to-ninetieth percentile band is $34,560 to $136,310. Neither the median nor the band is an offer rate, and neither accounts for hours, shift differentials or overtime.
- Retained pay of $52,791, from $65,430, assumes a single Arkansas filer with the standard deduction and no elective deferrals. Pre-tax retirement or HSA contributions, dependants and itemized deductions all reduce it further; local income taxes, excluded here, would increase it in the states that levy them. This occupation ranks 113 of 489 locally, and the state ranks 34 of 51 for it.
- This $61,024 adjusted figure, worked from $65,430, rests on a state-level price parity averaging over within-state dispersion larger than much of the between-state dispersion. Wage and price vintages differ by publication schedule. The result is directionally sound and not address-specific, for work at 113 of 489 in the state. The occupation ranks 113 of 489 locally.
Questions people ask
Is this the average pay for the job?
It is the midpoint, not the average. The average here is $78,430, dragged up by high earners; the middle figure describes a typical worker better.
Why is the pay range for this job so wide?
The label is broader than the work. From $34,560 at the bottom tenth to $136,310 at the top, the same title covers roles that share little beyond a name.
What does this pay actually buy where I live?
A smaller wage in a cheaper place is not automatically less. Adjusted for local prices, this is worth $61,024.
Where does the difference between the wage and my paycheck go?
Four deductions, stacked. The federal layer and the two payroll taxes apply wherever you work; Arkansas then takes its own share, leaving $52,791.
Can I compare this job across every state?
Yes for this one. Pay is published in all 51 jurisdictions, so a state-to-state comparison here rests on the same survey everywhere rather than on a patchwork.
How does the published median differ from the mean for this occupation?
The median is the midpoint of the distribution; the mean for this occupation in Arkansas is $78,430. Wage distributions are right-skewed, so the mean exceeds the median wherever a minority earn substantially more. BLS publishes both because substituting one for the other misstates a typical worker's pay.
What drives the percentile dispersion in this occupation?
Dispersion between the tenth percentile ($34,560) and the ninetieth ($136,310) exceeds the family median dispersion. SOC codes aggregate roles differing in seniority, industry and specialisation, and BLS does not disaggregate below the detailed occupation level, so within-title variance is not separable from the published series.
What is this occupation's price-adjusted compensation in this state?
Arkansas's regional price parity is at or below the national average, so nominal wages understate purchasing power. Take-home deflated by the state price level is $61,024 in national-average terms. The adjustment uses an all-items index and does not isolate housing.
What accounts for the gap between gross wage and take-home here?
Take-home of $52,791 reflects federal income tax, OASDI, Medicare and Arkansas income tax for a single filer with no adjustments. The state layer is levied in addition to the federal one; only its rate and base differ between states.
Is this occupation's state coverage complete?
State-level estimates are published for all 51 jurisdictions for this occupation, so cross-state comparison is not confounded by suppression. ⚠️ Estimates remain survey-based and carry sampling error; small differences between adjacent states should not be over-read.